Customer is King

Customer is King : How to Exceed Their Expectations

3.33 (6 ratings by Goodreads)
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Description

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.show more

Product details

  • Paperback | 192 pages
  • 135 x 205 x 16.51mm | 220g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753506882
  • 9780753506882

About Robert Craven

Robert Craven is a mentor and consultant who has helped to turn around more than 1,000 companies, showing small businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, an Associate Fellow at Warwick Business School and author of Kick-Start Your Business.show more

Rating details

6 ratings
3.33 out of 5 stars
5 0% (0)
4 67% (4)
3 17% (1)
2 0% (0)
1 17% (1)
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