Customer Retention

Customer Retention

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a relationship. A company's ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.show more

Product details

  • Paperback | 56 pages
  • 152 x 229 x 3mm | 95g
  • Tempor
  • United States
  • English
  • black & white illustrations
  • 6136254484
  • 9786136254487