Customer Intimacy

Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together

3.85 (14 ratings by Goodreads)
  • Paperback
By (author) 

List price: US$12.59

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.
show more

Product details

  • Paperback | 240 pages
  • 128 x 192 x 18mm | 158.76g
  • Profile Books Ltd
  • London, United Kingdom
  • Main
  • 1861976305
  • 9781861976307

Review quote

If I were to give it a rating based on the number of highlighted paragraphs, it is probably one of the best books I have ever read * Strategy *
show more

About Fred Wiersema

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.
show more

Rating details

14 ratings
3.85 out of 5 stars
5 29% (4)
4 36% (5)
3 29% (4)
2 7% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X