Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together
One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.
- Paperback | 240 pages
- 128 x 192 x 18mm | 158.76g
- 16 Mar 1998
- Profile Books Ltd
- London, United Kingdom
If I were to give it a rating based on the number of highlighted paragraphs, it is probably one of the best books I have ever read * Strategy *
About Fred Wiersema
Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.