Customer Intimacy

Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together

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Product details

  • Paperback | 256 pages
  • 129 x 198mm
  • Profile Books Ltd
  • London, United Kingdom
  • Main
  • 1861976143
  • 9781861976147

About Fred Wiersema

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.
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