Customer Integrated System

Customer Integrated System

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A Customer integrated system is an extension or hybrid of the transaction processing system that places technology in the hands of the customer and allows them to process their own transactions. CIS represents a way of doing business at substantial savings; customers save time and organizations can lower their human resource costs. In 1992, Bergen Brunswig, a distributor of diversified drug and health care products, unintentionally created a CIS. According to the story, Bergen Brunswig decided to equip its sales representatives with a portable computer which included a multimedia product encyclopedia and customers' account information. The clients became increasingly interested in this system and in some cases even requested to borrow it from the sales representatives for their own use. As a result, the head of Research and Development at Bergen Brunswig, Jim McLaughlin, came up with the idea of modifying the system so that it included order-entry software and to provide this new system to the pharmacist free of charge.show more

Product details

  • Paperback | 84 pages
  • 152 x 229 x 5mm | 136g
  • Patho Publishing
  • United States
  • English
  • black & white illustrations
  • 6136370611
  • 9786136370613