Customer-Effective Web Sites

Customer-Effective Web Sites

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Product details

  • Paperback | 274 pages
  • 175.26 x 228.6 x 25.4mm | 566.99g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • w. figs.
  • 0130878278
  • 9780130878274

Table of contents

1. Being Customer-Effective. Things Have Changed. Good Versus Customer-Effective Web Sites. Why Is It So Hard to Create Customer-Effective Web Sites Who Is Involved Putting It All Together.2. What Customers Want. Seventeen Customer Directives. Customers and Organizations.3. Customer-Effective Testing. Why Bother Testing Types of Testing. Testing Techniques. Another Contextual Test Methodology Putting It All Together. Ten Success Factors.4. E-Service Requirement Definition. Eleven Best-Practice Fundamentals. Key Decisions You Will Have to Make. The Requirement Definition Process. The Brief.5. E-Service Development and Implementation. Setting Up the Project. Product Specification. The Content Challenge. Process Improvement. Troubleshooting.6. A Customer-Effective Design Approach and Process. A Customer-Effective Design Approach. Eleven Design Tips. A Customer-Effective Design Process.7. Customer-Effective Design Practices. Create Utility. Metaphor. Provide Dialogue. Navigation. Theming-Putting It All Together.8. The Opportunity. The Quick and the Valued. Endeavors. A Closing Word.Netography. Bibliography. more

About Julia Dalgleish

JODIE DALGLEISH is Director of Consulting for the Gartner Group in California. She has worked closely with Web development and design teams across all facets of site development, from conception through implementation. She currently consults on a wide range of e-business more

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