Customer-Driven Marketing

Customer-Driven Marketing : The Perfect Way to Increased Profits through Marketing, Sales and Service Improvement

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Description

Through anecdotes and case studies, this volume seeks to demonstrate how it is possible to create "marketing miracles" by re-engineering traditional sales and marketing practices. There are insights into future market developments too.show more

Product details

  • Book | 130 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • 074941751X
  • 9780749417512