Customer-Centric Marketing Strategies

Customer-Centric Marketing Strategies : Tools for Building Organizational Performance

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  • Hardback

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Description

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
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Product details

  • Hardback | 643 pages
  • Hershey, PA, United States
  • 1466625260
  • 9781466625266

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