Customer-Centric Marketing Strategies : Tools for Building Organizational Performance
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
- Hardback | 643 pages
- 01 Nov 2012
- Idea Group,U.S.
- Hershey, PA, United States