Culture in a Liquid Modern World
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Culture in a Liquid Modern World

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In its original formulation, culture' was intended to be an agent for change, a mission undertaken with the aim of educating the people' by bringing the best of human thought and creativity to them. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis - just long enough to stimulate desires whose gratification is perpetually postponed. In this new book, Zygmunt Bauman - one of the most brilliant and influential social thinkers of our time - retraces the peregrinations of the concept of culture and examines its fate in a world marked by the powerful new forces of globalization, migration and the intermingling of populations.
He argues that Europe has a particularly important role to play in revitalizing our understanding of culture, precisely because Europe, with its great diversity of peoples, languages and histories, is the space where the Other is always one's neighbour and where each is constantly called upon to learn from everyone else.
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Product details

  • Hardback | 144 pages
  • 150 x 223 x 13mm | 292g
  • Oxford, United Kingdom
  • English
  • 1. Auflage
  • 0745653545
  • 9780745653549
  • 2,313,072

Back cover copy

In its original formulation, 'culture' was intended to be anagent for change, a mission undertaken with the aim of educating'the people' by bringing the best of human thought andcreativity to them. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means ofseduction: it seeks no longer to enlighten the people but to seducethem. The function of culture today is not to satisfy existingneeds but to create new ones, while simultaneously ensuring thatexisting needs remain permanently unfulfilled. Culture today likensitself to a giant department store where the shelves areoverflowing with desirable goods that are changed on a daily basis- just long enough to stimulate desires whose gratification isperpetually postponed.

In this new book, Zygmunt Bauman - one of the most brilliant andinfluential social thinkers of our time - retraces theperegrinations of the concept of culture and examines its fate in aworld marked by the powerful new forces of globalization, migrationand the intermingling of populations. He argues that Europe has aparticularly important role to play in revitalizing ourunderstanding of culture, precisely because Europe, with its greatdiversity of peoples, languages and histories, is the space wherethe Other is always one's neighbour and where each is constantlycalled upon to learn from everyone else.
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Table of contents

1 Some notes on the historical peregrinations of the concept of 'Culture' 1
2 On fashion, liquid identity and utopia for today - some cultural tendencies in the twenty-first century 18
3 Culture from nation-building to globalization 32
4 Culture in a world of diasporas 51
5 Culture in a uniting Europe 71
6 Culture between state and market 96
Notes 118
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Review Text

"Some acerbic interpretations of a long-contested word."
Steven Poole, The Guardian
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Review quote

"Some acerbic interpretations of a long-contested word." Steven Poole, The Guardian
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About Zygmunt Bauman

Zygmunt Bauman (1925-2017) was Professor Emeritus of Sociology at University of Leeds.
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Rating details

164 ratings
3.68 out of 5 stars
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4 40% (65)
3 33% (54)
2 6% (10)
1 2% (3)
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