The Cultural Dimension of International Business

The Cultural Dimension of International Business

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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides students with the necessary framework for understanding the cultural dimension of the international business arena.
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Product details

  • Paperback | 214 pages
  • 152 x 224 x 12mm | 281.23g
  • Pearson
  • United States
  • English
  • 4th edition
  • 0130903272
  • 9780130903273

Table of contents

1. Cultural Anthropology and International Business. 2. Cultural and International Business: A Conceptual Approach. 3. Communicating across Cultures: Language. 4. Communicating across Cultures: The Nonverbal Dimension. 5. Contrasting Cultural Values. 6. Negotiating across Cultures. 7. Coping with Culture Shock. 8. Developing Global Managers. Appendix A: Cross-Cultural Scenario Discussions. Appendix B: Locating Relevant Cultural Information. References. Index.
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Rating details

42 ratings
3.4 out of 5 stars
5 21% (9)
4 24% (10)
3 36% (15)
2 12% (5)
1 7% (3)
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