Las raíces de este libro se orientan en dos direcciones.Por una parte, Kotter aporta veinte años de investigaciones sobre el comportamiento empresarial; sus trabajos se han centrado en los últimos años en el tema del liderazgo y, en dos ocasiones, ha tocado, pero no en profundidad, los aspectos relacionados con la cultura empresarial.Por su parte, Heskett aporta un historial, aún más largo, de investigaciones sobre una amplia variedad de temas relacionados con la gestión y, más recientemente, dirige los trabajos que se realizan para crear un programa de gestión de empresas más apropiados dentro de los masters en gestión de negocios que se imparten en Harvard. show more
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