Crystallizing Public Opinion
26%
off

Crystallizing Public Opinion

3.93 (200 ratings by Goodreads)
By (author)  , Introduction by 

Free delivery worldwide

Available. Dispatched from the UK in 2 business days
When will my order arrive?

Description

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.show more

Product details

  • Paperback | 204 pages
  • 127 x 195.58 x 12.7mm | 430.91g
  • Ig Publishing
  • Brooklyn, United States
  • English
  • Reprint
  • 193543926X
  • 9781935439264
  • 34,152

Rating details

200 ratings
3.93 out of 5 stars
5 32% (64)
4 38% (75)
3 24% (48)
2 4% (9)
1 2% (4)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X