Crush It! : Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the "Today Show", "Late Night With Conan O'Brien", and "Ellen", consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary's dual identity as both business guru and wine guy has made him the 'Social Media Sommelier'.
- Hardback | 160 pages
- 140 x 210 x 17mm | 263g
- 11 Jul 2011
- HarperCollins Publishers Inc
- New York, United States
"Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely." -- Tony Robbins "Gary was the first person to push me on the importance of personal brand and transparency - this was months before anyone was talking about it, he's always two steps ahead of anyone else." -- Kevin Rose, Founder of Digg.com "Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee's techniques. He reinvented the rules to build a $60-million business from scratch-on his own terms." -- Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek "Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!" -- Tony Hsieh, CEO of Zappos.com "Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with-or wine or life." -- Scott Simon, host of Weekend Edition Saturday on NPR
About Gary Vaynerchuk
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!