Cruising : A Guide to Cruise Lines Industry
This comprehensive guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities - including Internet activities - found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.
- Paperback | 204 pages
- 208.28 x 274.32 x 10.16mm | 385.55g
- 03 Sep 1999
- Cengage Learning, Inc
- Delmar Cengage Learning
- Clifton Park, United States
- Illustrations, maps
Table of contents
Who Cruises, and Why. Anatomy of a Cruise Ship. The Cruise Experience. Who's Who in Cruising. The Before, After, and Off-Ship Cruise Experience. The Geography of Cruising. Profiling the Cruise Lines. Selling and Marketing Cruises. Selling Groups and Incentives.