"While small groups have often been the foundation of great performance--think SWAT teams and Skunk Works--Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in "Crowdsourcing"--with rich illustrations from Google and InnoCentive to Threadless and Wikipedia--that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise."
--Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of "The Go Point: When It's Time to Decide" and "The Leadership Moment"
"Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe's guide to crowdsourcing--to use his perfect coinage--is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon."
--Steven Levy, author of "Hackers" and "The Perfect Thing"
"Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes "Crowdsourcing "a readable and indispensable guide to this new world."
--Clay Shirky, author of "Here Comes Everybody" "From the Hardcover edition."show more