Crossing the Chasm

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers

3.98 (20,666 ratings by Goodreads)
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Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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Product details

  • Paperback | 238 pages
  • 160 x 236 x 14mm | 376g
  • Capstone Publishing Ltd
  • Oxford, United Kingdom
  • English
  • Revised
  • Revised
  • w. figs.
  • 1841120634
  • 9781841120638
  • 251,484

About Geoffrey A. Moore

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
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Rating details

20,666 ratings
3.98 out of 5 stars
5 38% (7,856)
4 35% (7,151)
3 18% (3,794)
2 6% (1,156)
1 3% (709)
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