Crossing the Chasm

Crossing the Chasm : Marketing and Selling High-tech Products to Mainstream Customers

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting more

Product details

  • Paperback | 227 pages
  • 149.86 x 226.06 x 22.86mm | 272.15g
  • HarperCollins Publishers Inc
  • HarperCollins
  • New York, NY, United States
  • English
  • Revised
  • Revised edition
  • Mit Abb. u. Übers.
  • 0060517123
  • 9780060517120
  • 37,875