Crossing the Chasm : Marketing and Selling High-tech Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- Paperback | 227 pages
- 149.86 x 226.06 x 22.86mm | 272.15g
- 25 Jul 2006
- HarperCollins Publishers Inc
- New York, NY, United States
- Revised edition
- Mit Abb. u. Übers.