Cross-Media Communications
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Cross-Media Communications : an Introduction to the Art of Creating Integrated Media Experiences

3.77 (9 ratings by Goodreads)
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Description

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
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Product details

  • Paperback | 294 pages
  • 188 x 252 x 22mm | 539.77g
  • London, United Kingdom
  • English
  • black & white illustrations
  • 0557285658
  • 9780557285655
  • 1,283,868

Rating details

9 ratings
3.77 out of 5 stars
5 22% (2)
4 56% (5)
3 11% (1)
2 0% (0)
1 11% (1)
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