"Steve Jobs--not a man inclined to hyperbole when asked about the qualities of others--once described Ed Catmull as 'very wise, ' 'very self-aware, ' 'really thoughtful, ' 'really, really smart, ' and possessing 'quiet strength, ' all in a single interview. Any reader of "Creativity, Inc., " Catmull's new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever."--"Fast Company"
"It's one thing to be creative; it's entirely another--and much more rare--to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar's unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works."--Jim Collins, co-author of "Built to Last "and author of" Good to Great"
"Too often, we seek to keep the status quo working. This is a book about breaking it."--Seth Godin
"A fascinating story about how some very smart people built something that profoundly changed the animation business and, along the way, popular culture . . . ["Creativity, Inc."] is a well-told tale, full of detail about an interesting, intricate business. For fans of Pixar films, it's a must-read. For fans of management books, it belongs on the 'value added' shelf."--"The Wall Street Journal"
"Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of "Creativity Inc., "Ed Catmull's endearingly thoughtful explanation of how the studio he co-founded generated hits such as the "Toy Story" trilogy, "Up" and "Wall-E." . . . [Catmull] uses Pixar's triumphs and near-disasters to oshow more