Creative Truth : Start & Build a Profitable Design Business
Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you're a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You're the CEO, CFO, CTO, Secretary, Janitor, Office Manager, and everything in between. Finding a balance between running the business and doing great creative work is a constant struggle. From learning how to price your work and manage your time, to setting up your business and defining your market, Brad Weaver covers everything designers need to know to run a studio without losing heart. Highlights: * Real numbers, real tools, and best practices in a toolkit that you can start using immediately in your business. * A companion website that offers up-to-date resources, articles, tools, and discussions, allowing readers to continue learning as they grow. * Practical tips for getting clients, being more profitable, building your network, managing your operations, getting things done, hiring help, managing contractors, and finding joy along the way.
- Paperback | 288 pages
- 191 x 235 x 17.78mm | 748g
- 23 Feb 2016
- Taylor & Francis Ltd
- London, United Kingdom
- 13 colour illustrations, 5 black & white line drawings, 8 colour line drawings
About Brad Weaver
Brad Weaver is a Managing Partner & Director of Design at Nine Labs. He founded Suckerpunch in 2007 which merged with Nine Labs in 2014. Previously, he worked on the development of early Mobile and Online Media programs at Verizon Wireless. He works with clients including GE, Pirelli, AT&T, ESPN, Disney, Columbia Records, NATO, The PGA, Coca-Cola, UnitedHealth Group, Macy's, and Hard Rock Cafe on User Experience and Branding projects.
Table of contents
Chapter 1 Full Measures: The Creative Business Mindset Follow Your Passion, Fall Off a Cliff Business in The Front, Creative in The Back It's No Longer a Hobby Another Creative Business? Really? Chapter 2 Rookie of the Year: Pushing the Start Button How to Start When to Start Who You Need (Your Services Army) Where to Start (Finding a Home) The Truth About Starting What You Actually Need-The Minimal Starter List Chapter 3 The Hunt: Sales, Marketing, and Getting Client Work Getting Clients Two Sides of Marketing: Inbound & Outbound Building the Machine How to Sell Creative Services Your Online Presence The Geometry of Business: Targeted Vertical & Horizontal Marketing Quick Marketing Tips Chapter 4 Basic Rocket Science: Pricing Your Work Building a Pricing Strategy Finding Your Shop Rate & Knowing What You Need Raising Your Rates Pricing Model 1: Hourly Billing Pricing Model 2: Project-based & Flat-fee Pricing Pricing Model 3: Value-based Pricing Pricing Model 4: Retainer Pricing Pricing Model 5: Package Pricing Pricing Model 6: Performance-based Pricing Pricing Model 7: Equity Pricing Additional Pricing Factors Chapter 5 Home Economics: Getting Paid-Contracts, Operations, and Billing Proposals Contracts Working For Free Documents Getting Paid-Invoicing, Billing, & Collections Cash Flow Chapter 6 A Very Delicate Matter: Managing Client Expectations Setting Client Expectations Communications & Project Management Client Revisions & Scope Creep Copyright & Intellectual Property Long-term Client Relationships When Things Go South Chapter 7 Done is Better Than Perfect: Doing the Work Just Ship It Imposter Syndrome Procrastination Scheduling & Time Management Delegation Side Projects Chapter 8 The Art of Discourse: Community, Collaboration, and Showering Regularly Avoid Isolation Build Relationships Build an Audience Build Bridges Build Collaborations Chapter 9 No Time Like the Future: Growing Your Creative Business Freelancers vs. Employees Hiring Help Scaling Partnerships & Mergers Office Space Failure is an option Chapter 10 Taking a Break from All Your Worries: This Creative Life Mind Body Stop Being Busy Burnout Embrace the ups and downs About That Courage Go and Grow