The Creative Priority

The Creative Priority : Putting Innovation to Work in Your Business

3.8 (40 ratings by Goodreads)
  • Paperback
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How does you company define creativity? Or does creativity define your company? In this book, Jerry Hirschberg - founder and president of Nissan Design International - distills his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity and a vital component in business, Hirschberg shows how creativity can become the fundamental organizing principle of business.
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Product details

  • Paperback | 288 pages
  • 128 x 198 x 18mm | 214g
  • Penguin Books Ltd
  • London, United Kingdom
  • New edition
  • New edition
  • b&w illustrations, notes, bibliography, index
  • 0140261745
  • 9780140261745

Table of contents

Part 1 Polarity: creative abrasion; hiring in divergent pairs; embracing the dragon. Part 2 Unprecedented thinking: creative questions before creative answers; stepping back from the canvas; failure, cheating and play. Part 3 Beyond the edges: the blurring of disciplinary boundaries; intercultural creativity - treating diverse disciplines as alien cultures; drinking form diverse wells. Part 4 Synthesis: informed intuition; porous planning. Part 5 Conclusion: upending.
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Rating details

40 ratings
3.8 out of 5 stars
5 22% (9)
4 42% (17)
3 30% (12)
2 2% (1)
1 2% (1)
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