Creative Personal Branding
12%
off

Creative Personal Branding : The Strategy to Answer: What's Next

3.15 (156 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Expected delivery to the United States in 8-13 business days.


Not ordering to the United States? Click here.

Description

Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
show more

Product details

  • Paperback | 228 pages
  • 140 x 215 x 16mm | 370g
  • Amsterdam, Netherlands
  • English
  • Nachdruck
  • colour illustrations throughout
  • 906369315X
  • 9789063693152
  • 220,316

About Jurgen Salenbacher

Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi's, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops.

Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.
show more

Rating details

156 ratings
3.15 out of 5 stars
5 15% (24)
4 25% (39)
3 31% (49)
2 16% (25)
1 12% (19)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X