Creative Intelligence

Creative Intelligence : Harnessing the Power to Create, Connect, and Inspire

3.86 (310 ratings by Goodreads)
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Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.

Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence - CQ-and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social.

Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.
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Product details

  • Hardback | 368 pages
  • 154.94 x 231.14 x 35.56mm | 498.95g
  • HarperCollins Publishers Inc
  • HarperBusiness
  • New York, United States
  • English
  • 0062088424
  • 9780062088420
  • 112,374

Review quote

"Bruce Nussbaum demystifies one of the most important initiatives of our time -- unlocking the creativity within ourselves and our organizations." -- David Kelley, Founder of IDEO and the Stanford "An intriguing mixture of challenging ideas and Utopian solutions to the broader issues regarding social welfare currently under debate." -- Kirkus Reviews "Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way." -- Richard Florida, Professor, University of Toronto and NYU and Senior Editor, The Atlantic "Bruce Nussbaum is one of America's most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives." -- Daniel H. Pink, author of To Sell is Human, Drive, and A Whole New Mind "In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization." -- Beth Comstock, SVP, Chief Marketing Officer, GE "This is a refreshing, informative, and groundbreaking new work that has implications for every level of the business arena." -- Publishers Weekly "Thought-provoking insight on the important topic of creativity." -- Booklist
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Back cover copy

The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism

The world is quickly changing in ways we find hard to comprehend. Conventional methods of dealing with problems have become outmoded. To be successful, one can't just be good; one must also be a creator, a maker, and a doer.

In Creative Intelligence, innovation expert Bruce Nussbaum charts the making of a new literacy--Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in classrooms, Nussbaum shows how CQ can become a powerful method for devising solutions and a practical antidote to uncertainty and complexity. It's a skill set that explorers have tacitly used for eons but that is explicitly revealing its secrets to us only now.

Nussbaum investigates how people, organizations, and nations are learning to be more creative, and the ways in which those groups are enhancing their CQ. He offers five new creative competencies--Knowledge Mining, Framing, Playing, Making, and Pivoting--to help individuals and organizations learn to create routinely and well.

Smart and eye-opening, Creative Intelligence helps boost creative capacity and inspires us to connect our creative output with a new type of economic system called Indie Capitalism, where creativity is the source of economic value; entrepreneurs drive growth; and social networks are the building blocks of the economy.
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About Bruce Nussbaum

Bruce Nussbaum, former assistant managing editor for BusinessWeek, is professor of innovation and design at Parsons School of Design and an award-winning writer. He is founder of the Innovation & Design online channel, and IN: Inside Innovation, a quarterly innovation magazine, and blogs at Fast Company and Harvard Business Review. Nussbaum is responsible for starting BusinessWeek's coverage of the annual International Design Excellence Award and the World's Most Innovative Companies survey. He is a member of the Council on Foreign Relations. He taught third-grade science in the Philippines as a Peace Corps volunteer.
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Rating details

310 ratings
3.86 out of 5 stars
5 29% (89)
4 38% (117)
3 27% (85)
2 4% (12)
1 2% (7)
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