Creative Advertising

Creative Advertising : Ideas and Techniques from the World's Best Campaigns

4.08 (574 ratings by Goodreads)
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Description

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
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Product details

  • Paperback | 256 pages
  • 251 x 286 x 20.32mm | 1,490g
  • London, United Kingdom
  • English
  • Revised
  • New Edition
  • Illustrated in colour throughout
  • 0500287333
  • 9780500287330
  • 65,665

Review Text

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, ...
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Review quote

'A bargain buy ... Mario Pricken has assembled a great collection of truly distinctive and original advertising ... inspiring' - Media Week
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About Mario Pricken

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
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Rating details

574 ratings
4.08 out of 5 stars
5 38% (219)
4 37% (214)
3 20% (112)
2 4% (24)
1 1% (5)

Our customer reviews

this is a great book, mostly like a catalog of campaigns. Very well selected posters and campaigns, very useful if you study advertising or have a passion for it. As for the print, it's a high quality print on high quality paper. Totally recommend it!show more
by Ostoin Jasmina
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