Creating Tomorrow's Mass Media

Creating Tomorrow's Mass Media

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As a supplementary text for the introductory mass media course or a variety of courses covering the media and technology, Creating Tomorrow's Mass Media offers an overview of the changes taking place in the mass media, as well as a perspective as to what careers in mass communication will be like during the course of a current student's employment. Features: * Each chapter ends with discussion topics and projects providing structured learning situations both in and out of class. * SHORT TAKES, features appearing in the margin of each chapter, highlight important topics. * Quotations open each chapter, setting the tone for discussion and providing thematic focus to the student.
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Product details

  • Hardback | 180 pages
  • 191 x 233 x 12.7mm | 295g
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • English
  • 0155019481
  • 9780155019485

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Table of contents

The Contemporary Media in the Computer Age. Media Revolutions. The Digital Medium. The Media Environment. Freedom in a New Media Environment. The Media in Transition. Practical Models. Users of the Media. Content of Tomorrow's Medium. Tomorrow's Media Professionals.
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