Creating a Successful Graphic Design Portfolio

Creating a Successful Graphic Design Portfolio

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Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called 'Portfolio Workshop (or Portfolio Clinic)' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a 'Toolbox' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.
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Product details

  • Paperback | 200 pages
  • 210 x 270 x 10.16mm | 778g
  • Bloomsbury Visual Arts
  • London, United Kingdom
  • English
  • 200 colour illus
  • 1474213871
  • 9781474213875

Table of contents


Chapter 1: I am about to graduate, now what?
The design student
The professional designers
Advice and information on transitioning from student to professional

Chapter 2: My portfolio
What to include
The cross-disciplinary portfolio
Formats (print, web, interactive iPad options)
How to write about design
How to photograph design work
Design bootcamp: layouts, typography and grids that work
Format ideas
Production ideas

Chapter 3: Portfolio clinic
[Examples of good and bad portfolios with production notes and commentary from designers from a
range of backgrounds and experience.]

Chapter 4: My design career
Introduction to the design community
Key factors to choosing your career path
Notable employers
Professional associations
Continuing education
Conferences, competitions, and awards
My career path (traditional agency, digital agency, consultancy, design studio, in-house or startup)

Chapter 5: Making it: how to have a great career
Resume clinic
Cover letter clinic

Chapter 6: Toolbox
Sample forms

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Review quote

This comprehensive book is a must-read for any graphic design student. The insights and career tools provided bring clarity to students trying to find their place in the design profession. -- Jeanne Komp, Cabrini University, USA This compelling collection of essays-on what comes after one graduates with a degree in graphic design-is told through numerous testimonials from recent graphic design graduates and professional designers. It offers numerous suggestions (helpful tips) on choosing a career path within design, to applying for a job, how to present a great portfolio, getting hired among others. An excellent book for any current graphic design student. -- Janet Fairbairn, Rhode Island School of Design, USA This is a book that certainly delivers on its promise. Ideal for any design student or graduate who will find it useful, interesting and engaging as they embark on transitioning out of education into the big wide world and into industry. Packed full of good solid practical advice, backed up by contributors from industry and the experiences of those who have successfully made the journey into industry. The case studies, which are very usefully critiqued, will prove invaluable to those trying to put together their own portfolios and applications. All in all, a great resource to have to hand. -- Jill Wells, Loughborough University, UK
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About Irina Lee

Irina Lee is a Group Creative Director at Huge, leading product and experience design for a range of clients. Irina is also a teacher at the School of Visual Arts in New York City. She received a Masters of Fine Art from the School of Visual Arts, a post-graduate certificate in Typeface Design from the Cooper Union, and a Bachelors of Art in Studio Art from the University of Maryland, USA.
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