Creating Graphics for Learning and Performance

Creating Graphics for Learning and Performance : Lessons in Visual Literacy

3.37 (24 ratings by Goodreads)
By (author) 

List price: US$48.60

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


For courses in Instructional Message Design, Instructional Materials Development, Teaching Materials and Methods. This course should follow Instructional Message Design, and Visual Design/Visual LiteracyIt's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings-including web-based training and distance learning. This text explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important information, organize that information, and integrate it into memory.
show more

Product details

  • Paperback | 324 pages
  • 210.82 x 271.78 x 17.78mm | 703.06g
  • Pearson
  • United States
  • English
  • 013090712X
  • 9780130907127

Table of contents

I. INTRODUCTION. 1. Visual Literacy for Educators and Trainers. 2. Visuals and Learning. II. SHAPING INSTRUCTION TO FACILITATE LEARNING. 3. The Building Blocks: Tools, Actions, and Perceptions (TAP). 4. Tools: From Type to Typography. 5. Tools: Shape. 6. Tools: Color, Depth, and Space. 7. Actions: Contrast, Alignment, Repetition, and Proximity. 8. Perceptions: Figure Ground. 9. Perceptions: Hierarchy. 10. Perceptions: Gestalt. III. PUTTING IT ALL TOGETHER. 11. ACE it! (Analyze, Create, and Evaluate). 12. Resources.
show more

Rating details

24 ratings
3.37 out of 5 stars
5 21% (5)
4 25% (6)
3 38% (9)
2 4% (1)
1 12% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X