Creating Corporate Venturing

Creating Corporate Venturing : New Businesses within the Firm

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Innovation and entrepreneurship are crucial for surviving and prospering in roday's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new business. When managed correctly, corporate venturing can be the key to new growth and revitalization for established companies regardless of size.
By providing management with new venture management skills that also contribute to the creation of innovative environments, the authors have increased the likelihood of new venture success.
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Product details

  • Hardback | 270 pages
  • 162.56 x 248.92 x 35.56mm | 793.78g
  • Boston, MA, United States
  • English
  • 0875843212
  • 9780875843216

Back cover copy

"Innovate" and "create" are mantras for today's companies that hope to gain a competitive edge and prosper in the coming years. But once firms take up the entrepreneurial challenge, how can they turn good ideas into viable ventures and ultimately, into successful new businesses? Now in this book, two experts on the art of venturing offer a masterly blueprint for designing, managing, and learning from corporate ventures - essential steps that will help companies lower the riskiness of venturing while raising the likelihood of success. Addressing senior line and staff management as well as potential venture managers, Corporate Venturing draws a veritable roadmap through the venturing process: fostering entrepreneurship; identifying and choosing opportunities; selecting, evaluating, and compensating venture managers; locating a venture within the firm; setting up special planning and control mechanisms; understanding the political interplay between the venture and the firm; and assessing and learning from venture experiences. Hundreds of practical insights emerge throughout the book, including how to anticipate and manage collisions between firm needs and venture needs; how to plan for changing management requirements as ventures grow; ways to get around control mechanisms that can kill a venture; methods for transferring know-how from firm to venture; how to keep a venture's intrusions from damaging the parent firm; when to use an executive champion; the benefits of failed ventures; ten survival principles for venture managers; and many more. When managed right, corporate venturing can be the key to new growth and revitalization for established companies, regardless of size. Forpractitioners, managers, and executives who want to take innovation out of the starting blocks and on to mature business success, there can be no better place to start than with Corporate Venturing.
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