Creating Brand Loyalty
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Creating Brand Loyalty : The Management of Power Positioning and Really Great Advertising

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Description

The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.show more

Product details

  • Paperback | 298 pages
  • 185.4 x 223.5 x 22.9mm | 680.4g
  • Hudson House Publishing
  • United States
  • English
  • 1587768143
  • 9781587768149
  • 2,414,133

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