Cradle to Cradle : (Patterns of Life)
In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
- Paperback | 208 pages
- 129 x 198 x 13mm | 149g
- 01 Apr 2010
- Vintage Publishing
- London, United Kingdom
Other books in this series
01 Jan 2019
stimulus, opportunity, challenge and reward. Works for me." -- Stephen Bayley "Already embraced by far-thinking manufacturers and governments." * Food Ethics Magazine * "It's one of the most thought-provoking books I've ever read" -- Ellen Macarthur * Daily Express * "Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'" -- Carl Pope, Executive Director of the Sierra Club "Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen" -- Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"
About Michael Braungart
William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.