Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing Volume 4

Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing Volume 4

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ...rate for the latter. Advertising expense per $100 of sales consequently decreased during the period. (2). The amounts of advertising expense per $100 of total net sales increase directly with the size of the stores. The averages, for the three years combined, range from $1.52 for the stores with sales under $40,000, to $2.57 for those with sales of $180,000 and over. An increase with the size of the stores holds for each of the years for both identical and a varying number of stores. (3). Stores in large cities pay more for advertising in proportion to their sales, than do stores in small cities. This is true for all stores, as well as for stores of the same size. (4). The ratio of advertising ex pense to total net sales shows a higher rate of decrease between 1914 and 1919 in small than in large cities. Both sales and advertising expense increased in stores in small and large cities, the rate of increase for each amount being higher for large than for small cities. However, the ratio between the rates of increase for the two amounts--sales and advertising--was higher for small than for large cities. Stores in small cities increased their sales 109.1 per cent. during the period, while they increased their advertising expense 57.8 per cent. On the other hand, for stores in large cities, an increase of 157.8 per cent. in sales was accompanied by an increase of 122.1 per cent. in advertising expense for the period 1914 to 1919. 2.--YEARLY EXPENDITURES FOR ADVERTISING IN RELATION TO TOTAL EXPENSE, 1919, 1918, AND 1914. In Volumes II and III, comparisons were made between certain items of expense and total expense. A similar analysis is now made for expense for advertising. A.--Yearly Expenditures for Advertising per $100 of Total Expense, 1919, 1918, more

Product details

  • Paperback | 30 pages
  • 189 x 246 x 2mm | 73g
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236545583
  • 9781236545589