Cosmetics and Toiletries Volume 17

Cosmetics and Toiletries Volume 17

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ... most beautiful forms in nature--yet you seldom see anything except a cheese that is modeled after it. No man can hold a walnut in his hand without being struck by its beauty, but you are more likely to see a toilet article put up in a package resembling a coffin than fashioned along the charming lines of a walnut. DISCRIMINATION IN THE USE OF COLORS Nature has also given us more than a hint as to the colors we should use for our packages and our labels. What we have to sell will aid our customers in achieving beauty, attractivencss, comfort and peace of mind. The colors which nature uses to express these feelings are blue, green, and their various tints, shades and combinations, yellow. and with discretion, orange. For our purpose orange is dangerous, because it verges upon the vermilion, and red is the color of heat, anger, violence. Nature will use, here and there, a vivid spot of red for contrast and vivacity, and so may we. But red boxes, or red labels, or broad surfaces of red, may be used only if we are to appeal to barbarians, or people of execrable taste. So says Mother Nature, and she knows. Simplicity is always the best bet. Any manufacturer of toilet goods will find, if he cares to investigate, that no woman wants on her dressing table a container which is fantastic or too pronounced in form, or flamboyant and obtrusive in color. A vast majority of women will vote for natural, graceful, softly flowing lines, and for cool, retiring tints of green, blue, gray, silver and the like, with a spot or dash of color, judiciously placed, for the sake of variety and enlivening contrast. That is what a vast majority of women want--butthey don't get it. Somebody said, ages ago, that the French had good taste in such matters, and that...
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Product details

  • Paperback | 260 pages
  • 189 x 246 x 14mm | 472g
  • United States
  • English
  • black & white illustrations
  • 1236863801
  • 9781236863805