Corporate Social Responsibility, Public Relations & Community Development

Corporate Social Responsibility, Public Relations & Community Development : Emerging Perspectives from Southeast Asia

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Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalised environments, knowledge of power, culture and colonial histories that influence and shape business and governance practices are increasingly important. This innovative book connects the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse. Focusing on six countries-Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam- it discusses how PR and CSR discourse are interpreted, communicated and enacted in this diverse region. Taking a thematic approach, this challenging text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity or resistance. This book will be of interest to Researchers, educators and advanced students in the fields of Public Relations, Communication, Corporate Social Responsibility, Corporate Communications and Southeast more

Product details

  • Hardback | 224 pages
  • 156 x 234mm
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 5 black & white tables, 5 black & white line drawings
  • 1138838128
  • 9781138838123

About Marianne Sison

Marian Sison is Deputy Dean (International) in the School of Media and Communication, RMIT University, Australia. Her research interests focus on international and multicultural communication, corporate social responsibility, global public relations, public relations education, public relations in Southeast Asia, organizational values and leadership, and organizational communication. She has taught PR and communication research courses in our undergraduate, postgraduate and offshore programs in Hong Kong and Singapore. Prior to being a full time academic, much of her professional experience has been in corporate and consultancy public relations in Manila and Los Angeles. Zeny Sarabia-Panol, professor and interim associate dean, teaches PR campaigns, PR Communication and Principles of PR. Dr. Sarabia-Panol holds degrees from Silliman University (magna cum laude), University of the Philippines and Oklahoma State University. Her research interests include international public relations, advertising, ethics, new media technology, academic quality rankings, and ethnic media. Dr. Sarabia-Panol's research has been published in the Public Relations Review, Journalism Studies, Disability Studies Quarterly, Southwestern Mass Communication Journal, and Media Asia. She has authored a number of book chapters and presented research at the AEJMC, Public Relations Society of America (PRSA) Academy, International Association for Media and Communication Research (IAMCR) and the American Academy of Advertising (AAA).show more

Table of contents

1 Introduction: Toward the Asian Century 2. Postcolonial approaches to public relations: engendering voice 3 Public relations and corporate social responsibility: blurring boundaries 4 Community relations through community development 5 CSR discourse as advocacy and aspirational talk 6 Nation building beyond the Millennium Development Goals 7 PR tactics for CSR goals: Help or hindrance? 8. CSR as public relations for social change: Education, health and environment. 9 Conclusion: From local to regional to globalshow more