Corporate Entrepreneurship

Corporate Entrepreneurship

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Description

Since its emergence in the early eighties, the subject of Corporate Entrepreneurship has gained relevance as a subject of academic research and in the world of business practice. Yet corporate entrepreneurship remains an elusive notion. Written by two entrepreneurship experts this practical book introduces the field and highlights the importance of balancing the encouragement of new venture style behaviour with managing an established firm. Covering both theory and practice, the book also switches between the perspective of the individual intrapraneur and the organization to provide the key concepts and issues tied to the various facets of corporate entrepreneurship. The inclusion of key topics such as corporate venturing and open innovation, ensures that this text is required reading for entrepreneurship students globally.show more

Product details

  • Paperback | 240 pages
  • 159 x 235mm
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • 1st ed.
  • 18 b/w images, 13 tables and 18 line drawings
  • 1138813680
  • 9781138813687

About Veronique Bouchard

Veronique Bouchard is Associate Professor of STrategy and Organization at EMLYON Business School, France Alain Fayolle is Professor of Entrepreneurship and Founder and Director of the Entrepreneurship Research Centre at EMLYON Business School, Franceshow more

Table of contents

Introduction 1. The field of Corporate Entrepreneurship 2. Trends in Corporate Entrepreneurship Research 3. Corporate Entrepreneurship as a strategic posture 4. Seizing opportunities in a corporate context 5. Creating new activities in a corporate context 6. "Intrapreneurs" and other key actors 7. Corporate Entrepreneurship strategies 8. Corporate Entrepreneurship practices 9. Managing for Corporate Entrepreneurship Conclusionshow more