Copywriting Companion for the Virtual Artist

Copywriting Companion for the Virtual Artist

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Description

The Writing Companion for the Digital Artist begins with an overview of the different purposes of writing, a brief review of the grammatical rules that govern the English language, and a discussion of the separate and equally important roles played by a complete writing team. It includes sections that describe issues particular to writing for sales and marketing, publicity and media relations, information and education, and public speaking. The special considerations of writing for the Web are addressed in a separate chapter. The book concludes with a summary of the technical requirements associated with turning your writing into its final published form.show more

Product details

  • Paperback | 184 pages
  • 175.3 x 236.2 x 7.6mm | 249.48g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0131124854
  • 9780131124851

Table of contents

1. Becoming a Writer. 2. Writing with a Purpose. 3. Writing Mechanics. 4. The Writing Team. 5. Writing to Sell. 6. Writing to Publicize. 7. Writing to Inform. 8. Writing to Teach. 9. Writing for Speakers. 10. Writing Electronic Documents. 11. Production Basics.show more