The Cool-Kawaii

The Cool-Kawaii : Afro-Japanese Aesthetics and New World Modernity

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The Cool-Kawaii: Afro-Japanese Aesthetics and New World Modernity, by Thorsten Botz-Bornstein, analyzes and compares African American cool culture and the Japanese aesthetics of kawaii or cute and characterizes them as expressions set against oppressive homogenizations of a technocratic world. The Cool-Kawaii sheds light on the history and development of both cultures in three main ways: First, both emerge from similar historical conditions; second, both are in search of human dignity and liberation, and finally, both kawaii and African American cool establish a new kind of modernity able to transcend both traditionalism and anti-traditionalist modernity.show more

Product details

  • Hardback | 238 pages
  • 154 x 232 x 14mm | 557.92g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 0739148451
  • 9780739148457
  • 1,747,690

Review quote

By investigating the rich manifestations of two globalizing aesthetics-cuteness and coolness-Thorsten Botz-Bornstein offers a subtle interpretation that explores the nexus of consumerism, virtual reality, and ethics. -- Brian J. McVeigh, University of Arizona Thorsten Botz-Bornstein's vast knowledge of philosophy and theory is amalgamated with his keen understanding of Japanese, African-American, and Afro-Japanese cultures to explain with precision, clarity, and valuable insights, tricky concepts such as kawaii, modernity, cuteness, coolness, kitsch, and dandyism. Drawing upon boundless examples, including those of Japanese manga and anime, Botz-Bornstein has given us a volume that will spark discussion and debate in a number of disciplines and set a standard for theoretical analysis. -- John A. Lent, Publisher and Editor-in-chief, International Journal of Comic Artshow more

About Thorsten Botz-Bornstein

Thorsten Botz-Bornstein is assistant professor of philosophy at the Gulf University for Science and Technology in Kuwait.show more

Table of contents

Chapter 1 Acknowledgments Chapter 2 Introduction Chapter 3 1.Cool and Kawaii Chapter 4 2.New World Modernity Chapter 5 3.Aspects of Cuteness Chapter 6 4.Cross Gender Tendencies in Cool and Kawaii Chapter 7 5.Coolness between Virtue Ethics and Aesthetics Chapter 8 6.The Temptation of Kitsch Chapter 9 7.Kitsch in Japan: Tradition and Modernity Chapter 10 8.Cool and Dandyism: Two Words-One Concept Chapter 11 9.Dandyism, Consumer Society, and Virtual Reality Chapter 12 10.Conclusion: A Dialectics of Cool and Kawaii? Chapter 13 Bibliography Chapter 14 Index Chapter 15 About the Authorshow more

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