Cool Capitalism

Cool Capitalism

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Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and neutralising opposition to the present system of culture and society.The book explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Is there is still any space left for rebellion against the seductive power of the free market economy?show more

Product details

  • Paperback | 288 pages
  • 134 x 214 x 24mm | 358.34g
  • London, United Kingdom
  • English
  • 0745326781
  • 9780745326788
  • 367,861

About Jim McGuigan

Jim McGuigan is Professor of Cultural Analysis at Loughborough University, UK. He is the author of several books, including Cultural Populism (1992), Culture and the Public Sphere (1996), Modernity and Postmodern Culture (1999, 2nd edn 2006), Rethinking Cultural Policy (2004) and Cultural Analysis (2009).show more

Review quote

'At last the book that critical students of cultural studies have been waiting for! Asks us to reconsider the power of modern consumer capitalism and its ability to reshape everyday life' -- Dr Nick Stevenson, Reader in Sociology & Social Policy, University of Nottingham 'Takes us to the dark side of post-industrial economies, the side where exploited labour, disorganised infrastructure, and cultural hyperbole are the terms of trade' -- Toby Miller, author of Makeover Nation: The United States of Reinventionshow more

Table of contents

Preface and Acknowledgements Introduction - On 'Cool' 1. The Spirits of Capitalism 2. The Great Refusal 3. Consumer Culture 4. Market Values 5. Working Life 6. Anti-Capitalism Revisited Notes Indexshow more

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