Contextual Advertising

Contextual Advertising

Edited by 

List price: US$38.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query.show more

Product details

  • Paperback | 68 pages
  • 152 x 229 x 4mm | 113g
  • Secut Press
  • United States
  • English
  • black & white illustrations
  • 6135633627
  • 9786135633627