Content Strategy for the Web
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
- Paperback | 224 pages
- 181 x 229 x 12mm | 476g
- 22 Mar 2012
- Pearson Education (US)
- New Riders Publishing
- United States
- 2nd edition
- w. ill.
Other books in this series
27 Jun 2014
20 May 2011
01 Jun 2011
04 Dec 2012
11 Sep 2011
17 Dec 2015
01 Sep 2012
Mixed media product
22 Mar 2012
05 Apr 2012
08 Oct 2015
Table of contents
Before We Begin
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.
Content strategy reading list
About the Authors
About Brain Traffic
of that!" - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
"By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe