Content Strategy for the Web
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Content Strategy for the Web

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Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:




Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy


With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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Product details

  • Paperback | 224 pages
  • 181 x 229 x 12mm | 476g
  • New Riders Publishing
  • United States
  • English
  • 2nd edition
  • w. ill.
  • 0321808304
  • 9780321808301
  • 46,530

Table of contents

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index
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Review quote

"This is the go-to handbook for creating an effective content strategy. The Post-it (R) notes and dog-eared pages in my copy are evidence
of that!" - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

"By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe
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Rating details

2,519 ratings
3.98 out of 5 stars
5 35% (870)
4 39% (970)
3 20% (496)
2 5% (128)
1 2% (55)
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