Content Strategy 101 : Transform Technical Content into a Business Asset
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization-it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.
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- Paperback | 182 pages
- 152 x 229 x 9mm | 252g
- 10 Sep 2012
- Scriptorium Publishing Services, Inc.
- United States
- black & white illustrations
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