Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
* Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others * Leverage social media and social tools to get your content and ideas distributed as widely as possible * Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy * Write in a way that powerfully communicates your service, product, or message across various Web mediums * Boost your online presence and engage with customers and prospects like never before with Content Rules.
- Paperback | 320 pages
- 156 x 227 x 18mm | 462g
- 08 Jun 2012
- John Wiley & Sons Inc
- New York, United States
- Revised and Updated Edition
Other books in this series
08 Jun 2012
26 Jan 2010
Back cover copy
How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms--and used them to establish credibility and build a loyal customer base.
This revised and updated edition shows you how to:
Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Use social media to get your content and ideas distributed as widely as possible
Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
Powerfully communicate your service, product, or message across various web media and mobile platforms
Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.
Table of contents
About Ann Handley