Contemporary Visual Merchandising and Environmental Design

Contemporary Visual Merchandising and Environmental Design

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Description

For undergraduate business and fashion courses in Visual Merchandising, Display, and Promotion.This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience. The most complete text of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers.show more

Product details

  • Paperback | 384 pages
  • 208.3 x 275.3 x 17.3mm | 807.41g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 3rd edition
  • Illustrations (some col.)
  • 0130988847
  • 9780130988843

Table of contents

1. The Visual Merchandising Concept in a Contemporary Environment. 2. Planning and Developing Visual Presentations. 3. Facilities Design: Exteriors, Interiors, and Fixturing. 4. Mannequins and Other Human Forms. 5. Materials, Props, and Tools of the Trade. 6. Principles of Design. 7. Color: Fundamental Concepts and Applications. 8. Lighting: Dramatizing the Selling Floor and Display Areas. 9. Themes and Settings for Windows and Interiors. 10. Energizing the Specialty Boutique. 11. Signage: The Tool that Tells a Story. 12. Graphics in the Retail Environment. 13. Point-of-Purchase Display. 14. Execution of a Visual Presentation. 15. Creating an Overall Design Concept: From Conception to Completion.show more

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