Contemporary Issues in Strategic Management
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Contemporary Issues in Strategic Management

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Description

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.show more

Product details

  • Hardback | 336 pages
  • 174 x 246mm
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • 39 black & white illustrations, 27 black & white tables, 5 black & white halftones, 34 black & white line drawings
  • 1138939633
  • 9781138939639

About Luiz Moutinho

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK. Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland.show more

Table of contents

1. Introduction 2. Strategy 3. Strategic Analysis 4. Case Study Analysis 5. Creating the Global Organisation 6. Creating Value in a Global Context 7. Emerging Economies 8. Strategic Agility and Design 9. Business Ethics 10. Digital Strategy 11. Small and Medium-Sized Enterprises 12. Strategic Performance Measurement 13. Strategic Thinking 14. The Future of the Future 15. Strategic Sensingshow more