Contemporary Canadian Marketing Cases

Contemporary Canadian Marketing Cases

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The Contemporary Canadian Marketing Casebook is intended for use as a supplementary text in Introduction to Marketing, Marketing Management, or Marketing Strategy courses at the university and college levels. It is designed to meet the needs of instructors who require more case material than their main marketing text provides. While most of the cases are aimed at undergraduate students, there are some cases suitable for the MBA level. Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels.
This collection of 40 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.
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Product details

  • Paperback | 299 pages
  • 177.8 x 233.68 x 20.32mm | 566.99g
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 0130840912
  • 9780130840912

Table of contents

1. Financial Analysis Exercises. 2. Wing and a Prayer. 3. The Entrepreneur's Marketing Source, Inc. 4. Lucas Foods. 5. Looney School of Tennis. 6. Rocky Mountain House Co-op. 7. Orangedale Whistle. 8. Coco-Ricco Restaurants: Mexican Chicken. 9. Forum des Arts. 10. Parker's Classics. 11. Eyckline Farms. 12. The Train Trip. 13. "Greener Pastures": The Launch of StaGreen by HydoCan. 14. Department of Health. 15. Restored Vision Inc. 16. Wilderness Newfoundland Adventures. 17. Samuel's Furniture. 18. University of Ottawa Intercollegiate Sports. 19. HEC on the Internet. 20. Ontario Rutabaga Council. 21. Health Care Corporation of St. John's: Meal Delivery System. 22. Provel. 23. Smiths Industries Medical Systems (SIMS): Opportunity in Winnipeg. 24. Sue Jones. 25. Some Ethical Dilemmas in Business-to-Business Sales. 26. Power & Motion Industrial Supply Inc. 27. AGF. 28. Parker Instruments Ltd. 29. Murray Industrial Limited. 30. Syndcom Limited. 31. Nature-Plus Limited: U.S. Expansion? 32. EJE Trans-Lite Inc. 33. Fortron International Incorporated. 34. Airview Mapping Inc. 35. The Riverside Motor Inn. 36. Pantry Pride. 37. Toronto Door & Trim. 38. Tremco Ltd. 39. MM Bakers, Ltd. - Nous Plaisir. 40. Motus Inc.
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