Contagious : Why Things Catch on
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
- CD-Audio | 6 pages
- 132 x 145 x 20mm | 159g
- 05 Mar 2013
- SIMON & SCHUSTER AUDIO
- United States
"Think of it as the practical companion to Malcolm Gladwell's "The Tipping Point.""--Tasha Eichenseher "Discover "
About Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and is the internationally bestselling author of Contagious and Invisible Influence. He's published dozens of papers in top-tier academic journals, consulted for a range of Fortune 500 companies (e.g., Google, Apple, and Nike), and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. Keith Nobbs has appeared on Broadway in The Lion In Winter and off-Broadway in Dog Sees God, Romance, The Hasty Heart, Bye Bye Birdie, Dublin Carol, and Four (Lucille Lortel Award, Drama Desk Nomination). His film credits include Phone Booth, Double Whammy, and 25th Hour. Television credits include The Black Donnellys (series regular), Law and Order: Criminal Intent, and The Sopranos.