Consuming Traditions

Consuming Traditions : Modernity, Modernism, and the Commodified Authentic

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In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.
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Product details

  • Hardback | 232 pages
  • 158 x 238 x 20mm | 439.98g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 7 halftones and 15 line illustrations
  • 0195372697
  • 9780195372694
  • 2,113,792

Review quote

a detailed scholarly read * Rebecca Leach, Times Higher Education *
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About Elizabeth Outka

Elizabeth Outka is an Associate Professor of English at the University of Richmond. She has published essays on modernism and British culture in Modernism/modernity, NOVEL and other publications.
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Table of contents

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Rating details

6 ratings
4 out of 5 stars
5 17% (1)
4 67% (4)
3 17% (1)
2 0% (0)
1 0% (0)
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