Consumerism and the Emergence of the Middle Class in Colonial America

Consumerism and the Emergence of the Middle Class in Colonial America

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This interdisciplinary study presents compelling evidence for a revolutionary idea: that to understand the historical entrenchment of gentility in America, we must understand its creation among non-elite people: colonial middling sorts who laid the groundwork for the later American middle class. Focusing on the daily life of Widow Elizabeth Pratt, a shopkeeper from early eighteenth-century Newport, Rhode Island, Christina J. Hodge uses material remains as a means of reconstructing not only how Mrs Pratt lived, but also how these objects reflect shifting class and gender relationships in this period. Challenging the 'emulation thesis', a common assumption that wealthy elites led fashion and culture change while middling sorts only followed, Hodge shows how middling consumers were in fact discerning cultural leaders, adopting genteel material practices early and aggressively. By focusing on the rise and emergence of the middle class, this book brings new insights into the evolution of consumerism, class, and identity in colonial America.
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Product details

  • Electronic book text
  • Cambridge University Press (Virtual Publishing)
  • Cambridge, United Kingdom
  • 47 b/w illus. 3 maps 13 tables
  • 1139898817
  • 9781139898812

Table of contents

Preface: vivent les revolutions; 1. Introduction; 2. Consuming contexts; 3. Living spaces; 4. At table; 5. Keeping the shop; 6. Legacies of the genteel revolution.
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About Christina J. Hodge

Christina J. Hodge is Coordinator for Academic Partnerships at the Peabody Museum of Archaeology and Ethnology, Harvard University. She teaches in Museum Studies and Anthropology for the Harvard Extension School and Harvard Summer School, and she has lectured on anthropology at Harvard University as part of the Harvard Yard Archaeology Project. As a scholar-practitioner, she regularly publishes and presents on the archaeology and history of Harvard University and colonial New England, as well as on the Peabody's work with descendant and academic communities. Hodge's research focuses on social archaeology, museum anthropology, material culture studies, and public archaeology.
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