Consumer Psychology in Behavioral Perspective

Consumer Psychology in Behavioral Perspective

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Description

Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed actshow more

Product details

  • Paperback | 244 pages
  • 139.7 x 213.4 x 17.8mm | 362.88g
  • Beard Books,U.S.
  • Frederick, United States
  • English
  • 1587982404
  • 9781587982408
  • 2,391,359

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