Consumer Profiles

Consumer Profiles : An introduction to psychographics

3.66 (3 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?


Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet more

Product details

  • Paperback | 202 pages
  • 138 x 216 x 10.92mm | 249g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138832464
  • 9781138832466

Table of contents

1. Introduction: Market Segmentation Strategies 2. History and Background of Psychographics 3. Personality Profiling of Consumers 4. Psychographic Systems for Consumer Profiling 5. Critique of Psychographics 6. Applications of Psychographics: i) Consumer Activity 7. Applications of Psychographics: ii) Media Markets 8. Application of Psychographics: iii) Consumer Sub-Groups 9. Putting Psychographics Into Practiceshow more

Rating details

3 ratings
3.66 out of 5 stars
5 33% (1)
4 33% (1)
3 0% (0)
2 33% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X