Consumer Economics : Issues and Behaviors
For undergraduate consumer economics and related consumer science courses. This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world.
- Hardback | 480 pages
- 212 x 262 x 27mm | 1,092.99g
- 05 Aug 2004
- Pearson Education (US)
- United States
Table of contents
PART ONE. 1. Consumers in a Changing World. 2. The Consumer Movement. 3. Consumer Theories and Developing a Model. PART TWO. 4. Consumer Responsibilities, Redress, and Law. 5. Government Protection, Nongovernmental Pro-Consumer Groups, and Media. PART THREE. 6. Consumers in the Marketplace. 7. Decision Making and the Influence of Advertising. 8. Food and Beverage Issues. 9. Health and Body Issues. 10. Ownership, Safety, and Repairs. 11. Being a Better Consumer of Housing and Vehicles. PART FOUR. 12. Saving, Banking, Debt, and Credit Issues. 13.Insurance and Investment Issues. PART FIVE. 14. Emerging Consumer Issues and the Global Perspective. Appendix A: Consumer Careers and Graduate School. Appendix B: Journals. Appendix C: Presidents. Glossary. Index.